Market Research Indonesia

Since President Joko Widodo took the office in October 2014, Indonesia has pushed out series of economic reforms aiming to improve its competitiveness as well as attract more investors. The government has simplified and removed unnecessary regulations in a move to ease foreign investors to do business in Indonesia. In results, the country’s ranking in the World Bank’s Ease of Doing Business index for 2017 has climbed to 91, from the previous rank of 106.

In 2016, economy grew by 5% with private consumption contributed more than half of GDP. Service and industry are main economic drivers which account for 46% and 40% of GDP respectively while agriculture accounts for 14%. Major sectors in Indonesian economy are manufacturing, mining, construction, transport and communication, finance and real estate.

We help multinational companies to enter the Southeast Asia’s biggest market which is opening doors wider for investment and accelerate growth in Indonesia. Our services draw our clients a better market understanding to attain sustainable results based on factual insights we collect and analyze in the relevant sectors.

Our Solidiance professional team possesses sound experience in the Indonesian marketplace and are equipped with the necessary skills in capturing market findings directly from customers, suppliers, and intermediaries for analytical assessment purposes required by our clients to enable desired growth in the Indonesia. Our team executes all of our projects in-house using a distinguished approach, ‘getting our hands dirty’.

We jump directly onto the marketplace to collect, interpret, analyze and strategize our data from key resources. This method has been proven to satisfy our clients and grants us accolades as well as approximately 90% of repeat projects engagement rate.

The industry credentials possessed by Market Research Indonesia are based on the number of clients engagement we had with major players such as BASF, Kawasaki, Microsoft, Essilor, DuPont, Phillips, Toyota, Boston Scientific, Nokia, and Baxter Apart from Indonesia, Solidiance also has offices in Singapore (HQ), China, India, Malaysia, Myanmar, Philippines, Thailand, United Arab Emirates, and Vietnam.

Indonesia Sectoral Focus

We offer professional market research services such as market sizing, competitor profiling, customer segmentation, site selection, and investment partners evaluation – of which quality is maintained at the highest standards possible.


Indonesia is listed as world’s top ten manufacturers in 2016 by the United Nations Industrial Development Organization. The manufacturing sector in Indonesia contributes 18% to GDP. To address this market, we have an extensive experience which earns us the necessary familiarity and ability to communicate in the same manufacturing language the market players speak and enable us to zoom-in client’s key issues. Our in-house team is specialized in the following sectors: manufacturing & processing, machinery, industrial & engineering equipment, industrial tools and parts, automation, actuation, electrical gear, testing & control, after market, supply chain and logistics.


The Indonesia’s healthcare industry is on the rise as government-backed health insurance program has increased public access to hospitals. The number of hospitals and clinics is growing amid the economic slowdown and many believe the room for growth in the industry is still much available. Our professionals aim to pinpoint the challenges faced by our clients in accelerating their growth within Indonesia’s healthcare industry by assessing their key issues and recommending reliable actionable strategies to implement within various sectors, including medical devices, patient monitoring, medical imaging, health information system, health information technology, and more.

Clean Technology

Indonesia has begun to shift its focus to resource efficiency and management, aiming to be a nation ready for clean technology innovation. We catch up with the ever-increasing importance of sustainability and growing green technology industry. We are able to dig deep into the core sectors of green cities, waste reduction and facilities management, automation and recycling, renewable energy production and distribution, fuel efficiency in automotive, green transportation systems and networks, green building materials and building automation.


Our professionals have profound understanding on Indonesia’s rapidly evolving telecom and digital media industries with specialization in semiconductors, e-commerce, game consoles, mobile and PC operating systems, business software, data center, ERP solutions, billing and payment software and solutions, social media, 3G/4G/LTE services, mobile apps, mobile enterprise services, feature phones and smart phones sectors.

Indonesia Market Research Services

Indonesia Market Intelligence

The increasing need of winning the Indonesian market by our clients are addressed through solutions and business strategies we deliver based on our Market Intelligence. We capture the right insights to provide proper analysis to cope with key issues hindering their growth in the market. In relation to this, we offer to help the clients through the following Market Intelligence services :

  • Market sizing and segmentation
  • Industry analysis
  • Customer segmentation
  • Channel management
  • Value proposition definition
Indonesia Competitive Intelligence

Solidiance is dedicated in providing specialized services for each client due to the fact that every one of them is conditioned with different need under certain circumstances. We predict our clients’ competitors’ next moves and changes anticipated in the marketplace, identify their potential customers as well as opportunities for them to leverage. In relation to this, we offer to help the clients through the following Competitive Intelligence services :

  • Competition analysis
  • Best practices benchmarking
  • Competitor blind spots
  • Track existing and upcoming competition
Indonesia Market Entry

We dedicate ourselves in evaluating existing options and opportunities in the Indonesian market to help our clients reduce financial uncertainty by mapping competitors, customers, partners, channels, suppliers and other market dynamics. In relation to this, we offer to help the clients through the following Market Entry services :

  • Market analysis & market entry strategy
  • Product and pricing strategy
  • Site location analysis
  • Alliances/Joint Ventures/M&A/Licensing
  • Suppliers, outsourcers, & distributors search
Indonesia B2B Customer Intelligence

Solidiance Indonesia was established with a profound understanding of the ever-evolving customers’ characteristics in its marketplace. As such, we are well-versed in supporting our clients through customer profiling, identification of their factual needs, wants, usage-attitude-purchase decisions towards clients’ products and services, as well as reviewing clients’ budgets and purchasing habits. In relation to this, we offer to help the clients through the following B2B Customer Intelligence services :

  • Customers demographics and behaviour
  • Key customers profiling
  • Decision making processes
  • New products development and testing

Case Studies

Some of Our Team


how can we help you?

Contact us at our nearest office or submit a business inquiry online.

I would like to extend my appreciation to Solidiance and team for the marvelous work performed during the course of the project. We wish to work with you again very soon.

Senior Vice-President Asia Pacific

Contact us at our Indonesia office or submit a business inquiry online.

BRI Agro Building, 6th Floor – Unit 612
Jl.Mampang Prapatan Raya No. 139A
South Jakarta – 12950

+ 62 21 7918 0330