Erika Masako WelchBusiness Development Director


Erika is the Business Development Director for Solidiance Middle East, based in our Abu Dhabi office. She brings over 8 years of regional strategy consulting experience; working with the leading global and regional corporations operating in the Arab world. She specializes in growth strategies, supply chain optimization, customer acquisition, and corporate sustainability strategies – and has also led several projects in the UAE, Iran, Saudi Arabia, Qatar, Indonesia and Japan for Fortune 500 clients in the automotive, construction, lubricants, machinery, e-commerce and greentech sectors. Prior to joining Solidiance, Erika was a senior advisor and business development manager addressing sustainability challenges across the banking, construction, healthcare, telecom, oil & gas, and government sectors in the Middle East.

Functional Experience
  • Market Opportunity Assessments
  • Route-to-Market Strategy
  • Channel Strategy
  • Partner Search
  • Business Planning
  • Sustainability Strategy
Industry experience
  • Automotive
  • Construction Materials
  • E-commerce
  • Lubricants
  • Healthcare
  • Machinery
Relevant country experience
  • United Arab Emirates
  • Iran
  • Saudi Arabia
  • Qatar
  • Japan
  • Indonesia
  • Postgraduate in Sustainability Leadership & Management – University of Cambridge
  • BSc in Neuropsychology – McGill University


How can we help you?

Contact us at our nearest office or submit a business inquiry online.

I would like to extend my appreciation to Solidiance and team for the marvelous work performed during the course of the project. We wish to work with you again very soon.

Senior Vice-President Asia Pacific

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