Market Research Vietnam

Market Research Vietnam

Vietnam is one of the most dynamic and fastest growing countries in Southeast Asia region with an average GDP growth of 6% in 2000s. Its economy has potential to expand by 10% annually, which would increase the size of the economy to 70% by 2020. The Vietnamese government has continued to attract more foreign investors by lifting restrictions on the holdings foreigners can have in local equities. In results, foreign direct investment hit a new record high of $24.4 billion in 2016.

Almost half of Vietnamese workforce are employed in agriculture sector which represents 17% of country’s GDP. Meanwhile, industry accounts for more than 30% of GDP with 21% of national workforce involved in. Vietnam’s main industries are textiles, the food industry, furniture, plastics and paper.

Within the last decade, Vietnam also steps in to energy sector like coal, hydrocarbons, electricity, cement, steel industry, and has became third largest energy producer in Southeast Asia. The country has also invested in value-added industries, like cars, electronic and computer technologies. Meanwhile, the services sector depend on tourism and telecommunications which employ 32% of total workforce and represent 39.7% of GDP.

With comprehensive knowledge of Vietnam’s economic landscape, Solidiance provides market research and growth strategies to clients who are eager to accelerate their business in the country. Through our dedicated and passionate consulting team, Solidiance caters to the client’s specific needs and delivers optimal results.

Solidiance is a leading marketing strategy consultancy trusted to deliver better results in Vietnam and the rest of the Asia region. We provide market research and strategy recommendations to clients so they may grow their businesses. Since 1995 we have helped multinational clients understand the Vietnamese economic landscape by delivering comprehensive market entry and growth strategy services. Some of these services include market sizing, competitor profiling, customer segmentation, site selection, and evaluation of investment partners.

We get our hands dirty during fieldwork so that we can interpret, analyze, and strategize based on solid information. This approach has earned us many client recommendations and a repeat engagement rate close to 90%. Our project experience covers the manufacturing, technology and healthcare sectors. We aim to provide clients with the data, insights, and roadmap necessary to enter Vietnam and quickly grow their business. Contact us today in our Ho Chi Minh or Singapore office.

Vietnam Sectoral Focus

We offer professional market research services such as market sizing, competitor profiling, customer segmentation, site selection, and investment partners evaluation – of which quality is maintained at the highest standards possible.


Around 70% of total foreign direct investment to Vietnam is in manufacturing sector, including electronics, garment, textile, footwear, automotive, food and beverage, etc. Explore opportunities and market-entry and growth strategies with Solidiance. We are well-versed and able to speak the same manufacturing language to quickly zoom in on your key issues in the Vietnamese market. Our in-house Solidiance professionals have extensive regional marketing strategy experience across a variety of sub-sectors including, but not limited to: manufacturing & processing, machinery, industrial & engineering equipment, automation, actuation, testing & control, industrial tools and parts, after market, supply chain and logistics.


Vietnamese healthcare industry is still lack of development and has a plenty room for growth. According to World Health Organization. There is only eight healthcare workers from world’s average of 15 per 10,000 people. Solidiance diagnoses your barriers to success in Vietnamese healthcare industry. We assess a whole lot of different projects to deliver strategic recommendations in the sector. We have worked with a range of healthcare products and services, ranging from medical devices, patient monitoring, medical imaging, health information systems, health IT, etc.

Clean Technology

Our strategy experience in this sector covers a vast array of relevant topics including green-cities, waste reduction and management, facilities management, automation and recycling, renewable energy production and distribution, automotive fuel efficiency, green transportation systems and networks, green building materials, sustainable supply-chains and ‘smart’ building automation.


Vietnam is one of biggest homelands of talented IT workers in Southeast Asia. The Vietnamese government also rolled out a plan to build its “Silicon Valley” to be new land for local tech start-ups. We dedicate ourselves to overclocking your growth strategy in the Vietnam and rest Southeast Asia high-tech, telecom, and digital media industries. Our scope of projects cover various tech products and services including e-commerce, game consoles, mobile and PC operating systems, business software, data centers, ERP solutions, billing and payment software solutions, social media, 3G/4G/LTE services, mobile apps, mobile enterprise services, and feature phones and smartphones, etc.

Vietnam Market Research Services

Vietnam Market Intelligence

The increasing need of winning the Vietnamese developing market by our clients are addressed through solutions and business strategies we deliver based on our Market Intelligence. We capture the right insights to provide proper analysis to cope with key issues hindering their growth in the market. In relation to this, we offer to help the clients through the following Market Intelligence services :

  • Market sizing and segmentation
  • Industry analysis
  • Customer segmentation
  • Channel management
  • Value proposition definition
Vietnam Competitive Intelligence

Solidiance is dedicated in providing specialized services for each client due to the fact that every one of them is conditioned with different need under certain circumstances. We predict our clients’ competitors’ next moves and changes anticipated in the marketplace, identify their potential customers as well as opportunities for them to leverage. In relation to this, we offer to help the clients through the following Competitive Intelligence services :

  • Competition analysis
  • Best practices benchmarking
  • Competitor blind spots
  • Track existing and upcoming competition
Vietnam Market Entry

We dedicate ourselves in evaluating existing options and opportunities in the Vietnamese market to help our clients reduce financial uncertainty by mapping competitors, customers, partners, channels, suppliers and other market dynamics. In relation to this, we offer to help the clients through the following Market Entry services :

  • Market analysis & market entry strategy
  • Product and pricing strategy
  • Site location analysis
  • Alliances/Joint Ventures/M&A/Licensing
    Suppliers, outsourcers, & distributors search
Vietnam B2B Customer Intelligence

Solidiance Vietnam was established with a profound understanding of the ever-evolving customers’ characteristics in its marketplace. As such, we are well-versed in supporting our clients through customer profiling, identification of their factual needs, wants, usage-attitude-purchase decisions towards clients’ products and services, as well as reviewing clients’ budgets and purchasing habits. In relation to this, we offer to help the clients through the following B2B Customer Intelligence services :

  • Customers demographics and behaviour
  • Key customers profiling
  • Decision making processes
  • New products development and testing

Case Studies


how can we help you?

Contact us at our nearest office or submit a business inquiry online.

I would like to extend my appreciation to Solidiance and team for the marvelous work performed during the course of the project. We wish to work with you again very soon.

Senior Vice-President Asia Pacific

Contact us at our Vietnam office or submit a business inquiry online.

Suite 704, Satra Dong Khoi Building
58 Dong Khoi street
District 1, Ho Chi Minh City

+84 28 3521 8639