Seeking market share in Indonesia marketIndonesian conglomerate pushing for market share gain in the mobile telecom market
A leading diversified Indonesian conglomerate keen to make inroads in the mobile telecom market
Client needed to benchmark KPIs against competitors at national level and to leverage relevant mobile VAS innovations from overseas
Team proposed a monthly tracking of key competitors, relevant market movements, and a screening of innovative mobile value added services within other Asian mobile operators, specifically in highly competitive markets. Additionally, Solidiance provided best learning practices from other mobile operators in emerging markets.
The team set up a panel of regular key opinion leaders as well as competitors to gather market and competitive intelligence on the Indonesian mobile market and was able to provide regular insights on a very dynamic and fast growing market. A VAS innovation screening team was set up to ensure relevant innovations in the Asia mobile telecom market were spotted, analyzed and rated.
Client was able to leverage and preempt market and competitive movements and avoided a competitive battle solely based on prices. Several innovative VAS were replicated from overseas and learning from best other Asia mobile operators proved to be invaluable.